Engaging Off the Farm
Engaging consumer audiences builds trust in Illinois farmers and their farming practices. Surveys show that this audience wants to hear directly from farmers, finding them to be the one of the most authentic voices when it comes to conversations about growing and raising food and how farming affects the environment. But many in agriculture report that seeking those conversations and saying the ‘right’ thing proves to be an obstacle.
Enter Engage, a brand-new source for tools, shareable resources, and trainings that inform and empower farmers and agriculturalists seeking opportunities to connect with consumers in their communities.
Engage will house the latest research, provide insights on trending food- and farm-related topics, and empower those who wish to speak up for agriculture through in-person and online conversations.
Creator Cultivation Series
Ready to jump in with hands-on training opportunity? Apply now to join the inaugural Engage: Creator Cultivation Series!
This year-long experience is designed for farmers and agriculturalists who are eager to become more active sharing their perspective and engaging on social media to promote Illinois agriculture.
This cohort will meet six times throughout 2026 and will learn how to:
- Establish an online brand
- Find the right niche that aligns with their interests and experience
- Create content that resonates with their audience
- Edit photos and videos for social media
- Engage in productive online conversations about food and agriculture
Resources
Articles
Check out the latest updates to learn more about consumer trends, engagement tips and tricks, guest columns, and more.
Downloadable Resources
View the library of downloadable resources to share at your next event or on social media.
Subscribe to the Engage Newsletter
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