Articles

  • Social Media Weekend Prompt: 2-27-26

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    Gracie Pierson
    in

    Getting started on social media and not sure where to begin? Or have an established account and feel like you’ve run out of things to say? You’re in luck! We have a giant list of ideas that we plan to dole out week-by-week to inspire you as you create content to share in your social…

  • Curating Opportunities for Engagement

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    Jacey Yahne
    in

    The Great Divide Noah Kahan released a brand-new song in January called “The Great Divide”. It talks about themes of growing apart and how people can end up worlds away from where they grew up, values they used to hold and people they used to know. I believe this provides a great reflection to show…

  • Social Media Weekend Prompt: 2-20-26

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    Gracie Pierson
    in

    Getting started on social media and not sure where to begin? Or have an established account and feel like you’ve run out of things to say? You’re in luck! We have a giant list of ideas that we plan to dole out week-by-week to inspire you as you create content to share in your social…

  • Let’s Be Social

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    Jacey Yahne
    in

    In a day and age where connection comes from social media, farmers and agriculturists must be present to build relationships with consumers. If you have been to any professional conferences, training, talked to your neighbor recently, or just existed in a public space, social media has probably been a part of that experience. You may…

  • Social Media Weekend Prompt: 2-13-26

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    Gracie Pierson
    in

    Getting started on social media and not sure where to begin? Or have an established account and feel like you’ve run out of things to say? You’re in luck! We have a giant list of ideas that we plan to dole out week-by-week to inspire you as you create content to share in your social…

  • Social Media Weekend Prompt: 2-6-26

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    Gracie Pierson
    in

    Getting started on social media and not sure where to begin? Or have an established account and feel like you’ve run out of things to say? You’re in luck! We have a giant list of ideas that we plan to dole out week-by-week to inspire you as you create content to share in your social…

  • On My 2026 Reading List

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    Gracie Pierson
    in

    When was the last time you picked up a book and read it cover to cover? I used to be a big reader. I think it started in elementary school when we were given designated time to read (my school had DEAR – Drop Everything and Read) and always had a library book at our…

  • Put Yourself Out There

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    Jacey Yahne
    in

    Social media is loud. Everyone is certain they have the right opinion, and they are all too excited to share that opinion, loudly. As agriculturalists, it is vital to find a way to rise above the noise without shouting at people. Social media can be divisive, and it should be the goal to have accurate…

  • Announcing the 2026 Consumer Trends Workshop

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    Gracie Pierson
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    Join us for the annual Consumer Trends Workshop on Wednesday, January 7, 2026, from 9:00 am – 2:30 pm at the IAA Building in Bloomington. During this workshop, we will have a variety of speakers covering topics surrounding the MAHA (Make America Healthy Again) movement and its effects on consumers and agriculture, new consumer demographics…

  • Welcome to Engage!

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    Gracie Pierson
    in

    You’re here – welcome! I’m Gracie Pierson, Consumer Engagement Manager at Illinois Farm Bureau. Also on the team is Jacey Yahne, IFB Consumer Engagement Coordinator. Together, we serve county Farm Bureaus and members on everything consumer engagement – from new research and insights into consumer audiences, resources to utilize on social media or at your…