Join us for the annual Consumer Trends Workshop on Wednesday, January 7, 2026, from 9:00 am – 2:30 pm at the IAA Building in Bloomington.
During this workshop, we will have a variety of speakers covering topics surrounding the MAHA (Make America Healthy Again) movement and its effects on consumers and agriculture, new consumer demographics and how to effectively engage with these audiences, tips and tricks for engaging on social media, and more. We will also be sharing new resources for local consumer engagement efforts that you won’t want to miss.
County Farm Bureau managers, staff, and any Farm Bureau members interested in consumer engagement efforts are invited to join us. We also welcome and encourage any Collegiate Farm Bureau member interested to attend.
If you wish to attend the Consumer Trends Workshop, please complete and submit this registration form no later than Monday, December 29, 2025.
A full agenda will be made available to registered participants before the event.
This year’s Consumer Trends Workshop will also be the kickoff for our brand new, year-long Creator Cultivation Series. The members of this cohort will then meet five more times through 2026 as they learn how to be a voice for agriculture. Learn more and apply for the Creator Cultivation Series here.
Engage 
Leave a comment