Articles

  • Announcing the 2026 Consumer Trends Workshop

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    Gracie Pierson
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    Join us for the annual Consumer Trends Workshop on Wednesday, January 7, 2026, from 9:00 am – 2:30 pm at the IAA Building in Bloomington. During this workshop, we will have a variety of speakers covering topics surrounding the MAHA (Make America Healthy Again) movement and its effects on consumers and agriculture, new consumer demographics…

  • Welcome to Engage!

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    Gracie Pierson
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    You’re here – welcome! I’m Gracie Pierson, Consumer Engagement Manager at Illinois Farm Bureau. Also on the team is Jacey Yahne, IFB Consumer Engagement Coordinator. Together, we serve county Farm Bureaus and members on everything consumer engagement – from new research and insights into consumer audiences, resources to utilize on social media or at your…

  • Put Yourself Out There

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    Jacey Yahne
    in

    Social media is loud. Everyone is certain they have the right opinion, and they are all too excited to share that opinion, loudly. As agriculturalists, it is vital to find a way to rise above the noise without shouting at people. Social media can be divisive, and it should be the goal to have accurate…