Category: Training
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Curating Opportunities for Engagement
The Great Divide Noah Kahan released a brand-new song in January called “The Great Divide”. It talks about themes of growing apart and how people can end up worlds away from where they grew up, values they used to hold and people they used to know. I believe this provides a great reflection to show…
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Put Yourself Out There
Social media is loud. Everyone is certain they have the right opinion, and they are all too excited to share that opinion, loudly. As agriculturalists, it is vital to find a way to rise above the noise without shouting at people. Social media can be divisive, and it should be the goal to have accurate…
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Announcing the 2026 Consumer Trends Workshop
Join us for the annual Consumer Trends Workshop on Wednesday, January 7, 2026, from 9:00 am – 2:30 pm at the IAA Building in Bloomington. During this workshop, we will have a variety of speakers covering topics surrounding the MAHA (Make America Healthy Again) movement and its effects on consumers and agriculture, new consumer demographics…
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Welcome to Engage!
You’re here – welcome! I’m Gracie Pierson, Consumer Engagement Manager at Illinois Farm Bureau. Also on the team is Jacey Yahne, IFB Consumer Engagement Coordinator. Together, we serve county Farm Bureaus and members on everything consumer engagement – from new research and insights into consumer audiences, resources to utilize on social media or at your…
Engage 